Sex as a sport
Living in a Red-State or claiming a puritanical religion does not really indicate a lesser interest in sex, as the red-state obsession with adult material indicates. Clearly there is a market there that is in the closet and willing to indulge themselves only in private because sex has a negative stigma. I suppose that one way to make sex, and also porn, more publicly palatable would be to market it as a sport. A contest of fitness and skill and will. A version of wrestling where the winner gets certain benefits, or perhaps some kind of who-can-orgasm-first contest. Before you dismiss this, let me point out why this could work, how the athleticizing of sex would make it more acceptable:
Not for “pleasure”
The moral objection to sex is rooted in the fact that sex is pleasurable for most people. If the objective of intercourse is, say, for procreation, the it loses it’s offensiveness to moralists. In that case you clearly are not doing it for recreation, therefore you are not a hedonist or whoremonger. Well here you go, a reason to do it that involves competition instead of erotic bliss.
Feminism
Here we have an arena in which men and women could compete as equals and individuals. It’s about skill, not about upper-body strength or predatory instincts. Sex is the one arena in which men and women operate as equals in real life as well.
It is not all that different from many sports
Thing about the amount of close contact between MMA fighters on the floor, or boxers clinching, or basketball players posting up. Think about the nudity in professional wrestling, diving, tennis, bodybuilding. The only thing missing is penetration and heterosexuality.
Local sex leagues
These will provide all the benefits of any kind of local competition, like college or Olympic sports with the same tribal mentality and vicarious conquest. Conservatives love competition, and the lust for victory may eventually outstrip any prudishness.
